Your Premium Marketing Automation Tool
Finally inspire more customers with your marketing automation tool – without investing additional effort, without losing proven systems, and without having to worry about data protection concerns. Instead, it's simple, efficient, effective – and all automatically!
Evalanche makes it possible: Automate, standardize, and accelerate your processes for a unique customer experience. From strategy to pre-configured best practices – we provide you with everything you need!
Benefits
"We save >150k and make 7-digit additional turnover!"
> 25 years
as a company on the market
over 250
Partner in the growing Evalanche ecosystem
Your Success Strategy with the Evalanche PowerPlan
Plan, design, and optimize your marketing and sales processes with the Evalanche PowerPlan. The clear 6-phase methodology offers you a structured foundation for effective campaigns.
Features:
- Clear 6-phase methodology for process optimization
- Strategy Canvas for precise goal setting
- Proven best practices for quick successes
- AI-powered content creation
- Real-time performance analyses
Simple Campaign Planning thanks to Campaign Designer
The intuitively operable user interface of our marketing automation tool ensures easy and enjoyable campaign planning and control. Kickstart your marketing automation and inspire your customers automatically!
Features:
- Drag-and-drop editor for quick planning
- Easy-to-handle Campaign Cards
- Effective logic thanks to Evalanche Campaign Modelling (ECM)
- Profile-based target group segmentation
- Real-time tracking of campaign successes
Bastian Auerbach
Business Development Manager
at Maschinenfabrik Reinhausen GmbH
"Marketing automation enables us to better capture (potential) customers, provide more comprehensive advice, and steer sales more precisely. Our first automated lead generation campaign clearly demonstrated this. With Evalanche, we have a scalable tool to qualify leads step-by-step until they are sales-ready, and to make successes measurable. Even though we are still at the beginning of marketing automation, we will be able to quickly develop professional processes and structures from smaller pilot projects in this way."
Industry: High Voltage Technology
Ready to Go with the Campaign PowerSet
Create automatic campaigns for all marketing scenarios – from event communication to complex lead nurturing campaigns.
Use our proven best practices with the pre-built templates in the Campaign PowerSet. Simply adapt and get started immediately –without any programming effort.
Features:
- Pre-built templates for every campaign
- Easily combinable modules for maximum flexibility
- Responsive design for all devices
- Accessibility according to BITV 2.0 and WCAG 2.0
- AI-powered content creation
Automated Multichannel Management
Whether via website, email, social media, SMS, or print – with the Evalanche Marketing Automation Tool, you automate your marketing processes across all channels and touchpoints. Automatically address your target audiences through the appropriate channel and ensure an optimal customer experience.
Features:
- Mobile and cross-media communication from email to print
- High degree of automation of your communication processes
- Touchpoint and cross-channel standardization of measures
- Tailored content for each channel
- Real-time optimization for maximum relevance
Dennis Ostner
Head of E-Commerce & Website Technology
at Kunzmann
"We want to engage each customer individually, regardless of the entry channel that brought them to us. Whether new or used cars, private or business customers, it doesn't matter to us. Evalanche enables fully automated customer communication across all channels. This way, we can ensure that we truly reach everyone in our target audience. Through our pilot partnership, we have developed an entirely new industry standard that links both marketing automation and CRM and maps numerous use cases tailored to automotive."
Industry: Automotive
Personalization that Convinces
Thanks to comprehensive profile information in your marketing automation tool, it's easy for you to deliver tailored messages and content. Evalanche automatically compiles the content that is relevant to each recipient—for individualized and highly personalized communication!
Features:
- Dynamic article auto-sorting
- Location-based communication
- Customizable landing pages including pre-filled forms
- AI-powered personalization options
- Real-time updates based on user data
AI Content Framework for Content in Record Time
Artificial intelligence simplifies and accelerates your content production. Automate the creation of emails, landing pages, and more with the Evalanche AI Content Framework and remain flexible in adapting to different target audiences.
Features:
- Automatic generation of high-quality content
- Consistent brand voice thanks to intelligent templates
- Accessible and clear emails
- Fast translation and adaptation of content
- Efficient use of resources
Patricia Schifferdecker
Marketing Manager at Jauch Quartz GmbH
"Previously, we offered all our documents for free download on our website without any data query. Therefore, we didn't really have an overview of which website visitors requested which content. A comprehensive lead management campaign, such as the one we planned with our first white paper campaign, where every interested party could register at any time and then receive several emails with different content over a specific period, would have been almost impossible to implement manually without a marketing automation tool."
Industry: Electrical Engineering
Understand Target Audiences with Scoring & Profiling
Automatically collect all important profile and behavioral data of your contacts with your marketing automation tool to progressively get to know and understand them better. Recognize sales opportunities earlier, personalize measures, and develop leads in a targeted manner.
Features:
- Interest tagging, content, and progressive profiling
- Multivariate scoring with individual categories
- Activity and content scoring for valid data
- Professionalization of profile building
- Live analysis of behavioral data
Maintain an Overview with the Marketing Cockpit
Your marketing automation tool provides maximum transparency over all your automated measures and allows for effective campaign management. You can monitor content, control campaigns, evaluate reports, and experience success live – with the Marketing Cockpit!
Features:
- Detailed analyses and reports on your content across various channels
- Monitoring of your profiles' activities
- Quick overview of all and individual campaigns
- Live statistics for real-time marketing automation
- Check a variety of KPIs with one click
Your Marketing Automation Tool – So intelligent, so simple
Efficient
Systematically automated processes for increased productivity
Real-time
Campaign management and reporting in real time
Integrated
Interfaces to many third-party systems like CRM systems
Secure
TÜV-certified according to ISO 27001 and 100% GDPR-compliant
Simple
Intuitive campaign creation without programming knowledge
Intelligent
AI-powered content creation for perfectly tailored campaigns
Noch mehr Infos für Dich in unseren E-Books
Marketing Automation: Marketing- und Vertriebsprozesse digitalisieren & automatisieren
Erfolgreiches E-Mail Marketing im B2B + Infografik mit allen E-Mail Szenarien
Any questions? We have the right answers. Contact us now!
Do you have questions about Evalanche? Then take full advantage of our free consultation.
Phone: +4981515551626
Email: Contact Sales
You are a customer and have technical questions about Evalanche? Our support team is happy to help you.
Phone: +4981515551616
Email: Contact Support
Extensive help library on the use and functions of Evalanche with subject areas and search field.
Check out our YouTube channel with informative and entertaining webinars, tutorials and keynotes on many questions about Evalanche.
Häufig gestellte Fragen über Marketing Automation Tools
Was ist ein Marketing Automation Tool?
Ein Marketing Automation Tool ist eine Plattform, mit der sich Marketingkampagnen produktiv planen und umsetzen lassen. Evalanche hebt diese Prozesse auf ein neues Level durch Tools wie den Evalanche PowerPlan und die Evalanche PowerSets, die Dir helfen, Kampagnen strukturiert und effizient zu gestalten. Auch die Ergebnisse dieser Marketingmaßnahmen können Unternehmen innerhalb der Marketing Automation Software professionell messen und auswerten. Ein Marketing Automation Tool ermöglicht es, wiederkehrende Aufgaben in Marketing und Vertrieb effektiv zu digitalisieren und effizient zu automatisieren.
Zu den Funktionen einer modernen Marketing Automation Software gehören unter anderem:
- Lead Scoring und Lead-Generierung
- Automatisierung von Workflows
- CRM-Synchronisierung
- Modulkonfiguration
- Kampagnenmanagement
- KI-gestützte Personalisierung von Inhalten
- Echtzeit-Performanceanalysen
Woran erkennt man das richtige Marketing Automation Tool?
Die Anforderungen an ein Marketing Automation Tool sind von Unternehmen zu Unternehmen unterschiedlich. Vor dem Erwerb eines Marketing Automation Tools lohnt es sich, folgende Schritte zu absolvieren:
- Analysieren Sie Ihren konkreten Bedarf. Warum und wofür benötigen Sie ein Marketing Automation Tool?
- Überlegen Sie, welche Funktionen Sie von einer Marketing Automation Software erwarten. Was soll das Marketing Automation Tool in Ihrem Unternehmen erreichen? Welche Kommunikationskanäle möchten Sie bedienen?
- Erstellen Sie eine Liste aller Anforderungen. Welche Kriterien sind Ihnen wichtig und welche nicht? Welches Budget steht Ihnen für die Marketing Automation Software zur Verfügung?
Anhand dieser Punkte wählen Sie nun das richtige Marketing Automation Tool für Ihr Unternehmen aus. Entscheiden Sie sich für die Marketing Automation Software Evalanche, können Sie sich dank verschiedener Module ein maßgeschneidertes Marketing Automation System zusammenstellen.
Welche Vorteile bringen Marketing Automation Tools?
Ein Marketing Automation Tool lohnt sich für fast jedes Unternehmen. Denn damit profitieren Organisationen vor allem von folgenden Vorteilen:
- Gleichzeitiges Managen mehrerer Marketing- und Vertriebsprozesse
- Bequeme Personalisierung von Maßnahmen
- Zeitersparnis durch vorgefertigte Templates und Workflows
- Effektive Content-Erstellung dank Content-Designer für E-Mails und Landingpages
- Gezielte Steigerung der Konversionsraten
- Optimaler Einsatz von Ressourcen
- Effiziente Datenverwaltung und -analyse
- Abteilungsübergreifende Zusammenarbeit dank Datensynchronisation
- Automatisiertes und effizientes Lead Nurturing
- Bessere Messbarkeit von Kampagnen
- Steigerung des Return on Investment (ROI)
Wie kann ein Marketing Automation System bei der Kundengewinnung helfen?
Ein Marketing Automation Tool unterstützt Unternehmen bei der Kundengewinnung und -bindung. Zunächst ermöglicht ein Marketing Automation Tool das Planen und Erstellen von gezielten Kampagnen sowie weiteren Marketingaktivitäten. Da diese zielgruppenspezifisch ausgerollt werden, erreichen sie direkt die passenden Personen. Potenzielle Neukunden fühlen sich durch diese personalisierten Marketingmaßnahmen eher angesprochen und werden mit höherer Wahrscheinlichkeit zu Kunden des Unternehmens. Mit Evalanche kannst Du nicht nur zielgerichtete Kampagnen erstellen, sondern auch die gesamte Customer Journey detailliert abbilden.
Die Datengrundlage, um Marketingmaßnahmen zielgruppengerecht zu gestalten und auszuspielen, stammt ebenso aus der Marketing Automation Software. Denn mit ihr lassen sich große Mengen an Kundendaten und -aktivitäten erfassen, analysieren und bewerten, die schließlich die Basis für eine zielgruppengenaue Marketing- und Vertriebsstrategie bilden.
Reliable, secure, and GDPR-ready
Test Evalanche and see how marketing automation, personalization, and reporting drive measurable results-compliantly.