Your Lead Management Tool for More Efficient Customer Processes
Through professional lead management, marketing and sales work together for the success of your company! However, complex processes and manual tasks often slow down your team. That stops now! With our lead management tool, you automate every step in the sales process: from lead generation to handover to sales.
You automate and interlink sales and marketing processes, personalize customer interactions with ease, and maintain full control over your business opportunities at all times. Inspire your target audience with perfectly coordinated campaigns and benefit from an efficient and data protection-compliant workflow.
Benefits
"We save >150k and make 7-digit additional turnover!"
> 25 years
as a company on the market
over 250
Partner in the growing Evalanche ecosystem
Lead Generation
Secure a continuous influx of leads for your company. With our LeadPage Designer, you create professional landing pages that reliably convert website visitors into contactable leads.
Features:
- Higher conversions through personalized landing pages
- Individual and precisely tailored content delivery
- Professional lead pages and web forms without programming knowledge
- AI-based content creation thanks to Evalanche AI Content Framework
- Dynamic form design for progressive profiling
Lead Nurturing
Build your customer relationships sustainably and ensure a positive experience from the start. With the Evalanche Campaign Designer, you plan and implement successful lead nurturing campaigns that effectively guide your potential customers through their decision-making process.
Features:
- Professional campaign planning via drag and drop
- Profile-based recipient segmentation and content delivery
- Content mapping based on different sales stages
- Definition of workflows and trigger emails
- Real-time lead tracking
Claudia Baur
Online Marketing Manager
at SchwörerHaus
"The intelligent interaction between the Lead Management Tool Evalanche and Leadtributor has not only enabled us to bring our processes up to date but also to position ourselves for the future. The two systems are the optimal solution for Lead Management 4.0 at SchwörerHaus."
Industry: Construction / Real Estate
Sales Automation
As a lead management tool with comprehensive automation functions that cover relevant sales best practices, Evalanche is your most important tool for digital sales processes. This way, you optimize your measures for efficient lead processing.
Features:
- Dynamic sales pipeline control along the lead stages
- Behavior-based lead prioritization by sales potential
- Follow-up automation through triggered sending of reminders, offers, or demos
- Automatic notification of the sales team about new leads
- Seamless data exchange with other systems
Lead Scoring & Profiling
Increase your sales closing rate! Evaluate your leads' data entries and behavior, and automatically adapt further actions accordingly. The Evalanche Lead Management Tool provides you with explicit and implicit lead scoring information throughout the entire lead management process, right up to mapping data for lead classification.
Features:
- Profile scoring for optimal assessment of lead quality
- Activity & content scoring for valid behavioral data on your leads' interest
- Multivariate scoring with any number of scoring categories
- Local and global scoring for client-specific or overarching scoring
Cornelia Link
Digital Marketing Manager
at Xella Germany
"With Evalanche, we succeeded in generating leads legally compliant through webinars—quickly and effectively at a time when it was suddenly necessary. Moreover, we were then able to optimize our entire lead process. In doing so, we effectively interlinked specialized systems to benefit from the best of different worlds. Introducing Evalanche as the linchpin of our processes was absolutely the right decision, and we are already looking forward to the next marketing automation projects."
Industry: Building and Insulation Systems
Lead Routing
Ensure a smooth handover of a lead from marketing to sales, transferring not only the qualified leads but also their complete history. For lead routing, use either an automated email workflow from the lead management tool or data synchronization with your CRM system. Never again lose valuable time when it comes to quickly closing an opportunity.
Features:
- Standardized interfaces to numerous CRM systems
- Alert management – via email push or automatically synchronized
- Automatic assignment of the correct sales representative
- Email templates for initial contact by sales
- Flexible definition of routing criteria, such as industry affiliation or company size
Sales Add-on
With the Evalanche Sales Add-on, our lead management tool specifically supports your sales team in processing acquired leads and developed opportunities and bringing them to a swift close. This not only accelerates your sales processes and significantly shortens the sales cycle but also strengthens the collaboration between marketing and sales.
Features:
- Central management of your customer data in sales
- Bidirectional data synchronization between customer and lead profiles
- Process-oriented lead and opportunity management
- Rapid follow-up of leads and opportunities
- Reports along the entire lead pipeline
Dennis Ostner
Head of E-Commerce & Website Technology
at Kunzmann
"We want to engage each customer individually, regardless of the entry channel that brought them to us. Whether new or used cars, private or business customers, it doesn't matter to us. Evalanche enables fully automated customer communication across all channels. This way, we can ensure that we truly reach everyone in our target audience. Through our pilot partnership, we have developed an entirely new industry standard that links both marketing automation and CRM and maps numerous use cases tailored to automotive."
Industry: Automotive
Lead Management Control
Our lead management tool offers you numerous insights into your sales process and the decision-making processes of potential customers: thanks to the Sales Funnel Report, Campaign Milestones, and the World Activity Globe, you are guaranteed the greatest possible transparency in lead management. Use the diverse analysis and reporting functions to holistically and specifically optimize your measures –for faster closings and more revenue.
Features:
- Visualization of all scoring activities of all profiles with a 3D globe
- Observation and evaluation of various lead activities in real time
- Persona and segment-based explicit scoring
- Automated lead routing upon reaching a certain threshold
Evalanche PowerPlan
Your strategy for successful marketing and lead management: With the Evalanche PowerPlan, you bring structure to your marketing and sales processes. The 6-phase methodology helps you design your campaigns in a targeted and efficient manner. From planning to implementation, you build your lead management simply and effectively.
Features:
- Clear 6-phase methodology for structured campaign management
- Strategy Canvas for clear goal and strategy planning
- Campaign Cards for easy and flexible campaign control
- AI-supported hyper-personalization for individual customer experiences
- Meaningful performance analyses for success monitoring and optimization
Try the PowerPlan now
The intuitive Lead Management Tool for professionals
Efficient
Fully automated workflow for sales and marketing
Personalized
Dynamic content for targeted communication
Integrated
Seamless linking of marketing automation and CRM
Secure
ISO 27001-certified, legally compliant Made-in-Germany solution
Simple
Intuitive campaign creation without programming knowledge
Transparent
Comprehensive overview of all lead stages, KPIs & potentials
Noch mehr Infos für Dich in unseren E-Books
Mehr Vertriebspower – mit unserem E-Book "Sales Automation: Mehr Neukunden, mehr Umsatz, mehr Erfolg im B2B-Vertrieb"!
"Vom E-Mail Marketing zum Lead Management" inkl. 10 Lead Management Tipps
Any questions? We have the right answers. Contact us now!
Do you have questions about Evalanche? Then take full advantage of our free consultation.
Phone: +4981515551626
Email: Contact Sales
You are a customer and have technical questions about Evalanche? Our support team is happy to help you.
Phone: +4981515551616
Email: Contact Support
Extensive help library on the use and functions of Evalanche with subject areas and search field.
Check out our YouTube channel with informative and entertaining webinars, tutorials and keynotes on many questions about Evalanche.
Häufig gestellte Fragen zum Thema Lead Management Tool
Was ist ein Lead im Vertrieb?
Im Marketing sowie im Vertrieb steht ein Lead für einen Interessenten bzw. potenziellen Kunden. Eine Person wird z. B. dann als Lead bezeichnet, wenn sie mit einem Unternehmen Kontakt aufnimmt oder auf einem anderen Weg Interesse an einem Produkt bzw. einem Service signalisiert. Das kann z. B. durch das Ausfüllen eines Online-Formulars und damit die Angabe persönlicher Daten geschehen, um nähere Informationen zu erhalten. Unternehmen sammeln und nutzen diese Daten, um ihre Marketingmaßnahmen daran auszurichten und Leads zu Kunden zu machen.
Was bedeutet Lead Management?
Das Lead Management umfasst sämtliche Maßnahmen, die Unternehmen ergreifen, um Leads zu generieren und diese als Kunden zu gewinnen. Dieser Prozess lässt sich in verschiedene Phasen unterteilen, darunter Lead-Generierung, Lead Nurturing, Lead Scoring, Routing und Reporting. Nachdem die mit dem Lead Management verfolgten Ziele sowie die Zielgruppe definiert wurden, erfolgt zunächst die Lead-Generierung. Die dabei vom Marketing gesammelten Kundendaten werden anschließend verdichtet, angereichert und bewertet, bevor sie an die Vertriebskanäle des Unternehmens weitergegeben werden.
Warum sollte man Lead Management nutzen?
Lead Management lohnt sich aus vielen verschiedenen Gründen. Der wohl bedeutendste ist, dass die mithilfe entsprechender Maßnahmen generierten Leads direkt weiterbearbeitet werden können – und sich schlussendlich an die Vertriebskanäle weiterreichen lassen. Wissen Marketer mit neuen Leads umzugehen, steigert sich die Wahrscheinlichkeit, dass diese zu Kunden werden. Durch Lead Management sorgen Unternehmen zudem für eine bessere Zusammenarbeit ihrer Teams und sparen dadurch sowohl Zeit als auch Aufwand.
Was ist ein Lead Management Tool?
Ein Lead Management Tool dient dazu, die unterschiedlichen Aufgaben und Maßnahmen des Lead Managements zu digitalisieren und zu automatisieren. Sämtliche relevanten Daten aus den einzelnen Phasen können somit an einem zentralen Ort abgelegt und verwaltet werden. Zudem können Mitarbeiter der Marketing- und Vertriebsteams jederzeit darauf zugreifen, wodurch sich das Lead Management deutlich effizienter gestalten lässt. Eine Lead Management Software kann zudem über eine Schnittstelle zu dem vom Unternehmen genutzten CRM-System verfügen oder sich damit auf anderem Wege synchronisieren lassen.
Weiterführende Informationen
Reliable, secure, and GDPR-ready
Test Evalanche and see how marketing automation, personalization, and reporting drive measurable results-compliantly.