Your Email Marketing Tool for Effective Customer Communication
Email marketing is your key to successful B2B communication! Why? Because no other method is as direct, efficient, and measurable. But let's be honest: without a tool that is both professional and easy to use, you'll lose valuable time – and sight of your target audience.
With Evalanche, you'll take your email marketing to the next level. Automate complex processes, personalize content down to the last detail, and always remain 100% GDPR compliant. Say goodbye to complicated systems and discover how simple email marketing can truly be.
Benefits
"We save >150k and make 7-digit additional turnover!"
> 25 years
as a company on the market
over 250
Partner in the growing Evalanche ecosystem
Email Designer
Create professional emails that inspire your target audience – simply, quickly, and without technical expertise. Whether for newsletters, campaigns, or follow-ups, email marketing can be that easy.
Features:
- Drag-and-drop editor for intuitive design
- Modular templates for quick adjustments
- Responsive design on all devices
- Content library for central management
- Real-time preview for instant feedback
AI Content Framework
Create high-quality content in record time! With the Evalanche AI Content Framework, you automate content creation and flexibly adapt content to your target audiences. This makes your email marketing even more efficient.
Features:
- Automatic generation of tailored content
- Structured emails for easy text comprehension
- AI-powered templates for a consistent brand voice
- Content adaptation and translation
- Accessibility covered by default
Alexander Rosenthal
Associate Director Customer Journey Marketing
bei PAYONE
"The SC-Networks solution is a powerful core system for email marketing and marketing automation. Thanks to the connector to our CRM system, we are able to bring together customer information from both systems and thus address our target audience even more precisely along the entire customer journey. This overall system not only simplifies our work in email marketing, but with Evalanche, we also have the assurance that customer-related data is processed in full compliance with GDPR."
Industry: Financial Services
Email PowerSet
Launch your email marketing immediately with proven best practices! The Evalanche Email PowerSet offers you pre-built templates that you can flexibly adapt – without any programming effort. This way, you reach your target audience effectively and efficiently.
Features:
- Modular system for flexible email design
- Accessibility according to BITV 2.0 and WCAG 2.0 standards
- Responsive display on all devices
- Cross-media use for online and print
- Integrated AI Content Framework for rapid content creation
Secure Address Generation
Generate addresses professionally and legally compliant. Build profiles easily and automatically. With Evalanche and the integrated configurator, you can create web forms and landing pages quickly and conveniently. All form fields are automatically linked to your address database. With just one click, fields are pre-filled – for an optimal user experience.
Features:
- Professional web forms without programming
- Highly personalized landing pages
- Individually tailored content delivery
- Profile scoring and progressive profiling
- Smart, pre-filled forms
- Integration of forms and lead pages into automated campaigns
Sabine Heukrodt-Bauer
Specialist Attorney for IT Law and Partner
at RESMEDIA Mainz
"As lawyers for IT, IP, and media law, we not only value data protection and data security in our consultations. In automated communication with our clients and prospects, it is also essential for us to respect their privacy and right to informational self-determination. That's why we have relied on Evalanche for years, for example, to legally generate email addresses via automatic double opt-in and to reliably send our newsletters in compliance with all legal requirements. Another very significant advantage of the email marketing tool is that the servers used are located in Germany. All issues surrounding standard contractual clauses, Privacy Shield, and collaboration with a US provider therefore do not concern us as Evalanche customers from the outset."
Industry: Legal Services
Multichannel Communication
With the cross-media function, you create all your content in the email marketing software and automatically deliver it in the appropriate format – depending on the target medium. Whether responsive for your website, attention-grabbing for social media, or dynamic for print mailings that you can even send without advertising consent – Evalanche makes it possible!
Features:
- Operation of all relevant media types
- Coordination of formats to the target audience
- All formats in responsive design
- Online and print efficiently combinable
- Content at all touchpoints in corporate design
- More reach thanks to share function for social media
Quality and Deliverability Guarantee
Your email marketing tool should not only automate the sending of your mailings and newsletters but also ensure the quality of your dispatches. With an integrated display check, deliverability testing, and other quality assurance tools, you increase the accuracy of your emails.
Features:
- Deliverability testing and spam checker for guaranteed transmission
- Display checks for optimal readability
- Attention, reading time, and text analysis for better content
- Inbox monitoring to check sending performance and deliverability quality
- Reduction of wastage in email marketing
Merlinn Reinhold
Content-Marketing Managerin
bei der SE-Blusen Stenau GmbH
"What convinced us most was the implementation of our highly specific requirements, the strong partner network, and the diverse support from SC-Networks and KruseMedien. Evalanche is precisely the email marketing tool we need to optimally boost our online shop and provide our subscribers with the right content. The integration of both systems ensures the necessary ease in processes on the one hand, and the highest data quality on the other, which in turn is the most important prerequisite for successful personalization. Furthermore, Evalanche offers us so much potential for the future, which we look forward to discovering."
Industry: Textile Production / Fashion Industry
Send Time Optimization
Calculate the individually best sending time for each recipient. This effectively increases the open and click rates of your mailings and newsletters. Highest quality, performance, and reliable delivery rates are guaranteed thanks to certifications and whitelist entries.
Features:
- Recipient-specific sending of mailings and newsletters
- Targeted increase in open rates
- Calculation of the optimal sending time based on profile history
- Activating and deactivating send time optimization
- Three optimization options – up to the most active weekday and most favorable time
Real-Time Performance Monitoring
Always keep an eye on your most important KPIs – whether open rates, click maps, scoring values, or recipient activities. Use live reporting and individual reports to specifically analyze and optimize your campaigns. Increase your conversions – thanks to the Funnel Report. With Evalanche, your success becomes measurable!
Features:
- Analyze and understand recipient behavior
- Variety of statistics on various KPIs
- Live reporting for every mailing up to 14 days after sending
- Creation of individual reports with just a few clicks
- Report API for analyses of ROI, milestones, and campaign flows
- Conversion analyses thanks to Funnel Report
Benjamin Friedrich
Head of Digital Audience Marketing
at Penguin Random House
"As a newsletter tool, Evalanche itself impresses with its numerous analysis and personalization options. Due to its openness to other systems—and especially thanks to SC-Networks' strong partner network—we found precisely the right solution for our requirements. The seamless interaction of the contributing partners has significantly eased our work."
Industry: Publishing
The Email Marketing Tool with that certain something extra
Intuitive
Create emails and newsletters easily via drag-and-drop
Personalized
Dynamic content for tailored communication
AI-Powered
Smart templates and content creation at the touch of a button
Secure
Legally compliant address management and email sending
Measurable
Detailed analysis and reporting for success monitoring
Accessible
Optimal display on all devices for all target audiences
Noch mehr Infos für Dich in unseren E-Books
E-Mail-Marketing und Leadmanagement rechtskonform gestalten
Erfolgreiches E-Mail Marketing im B2B + Infografik mit allen E-Mail Szenarien
Any questions? We have the right answers. Contact us now!
Do you have questions about Evalanche? Then take full advantage of our free consultation.
Phone: +4981515551626
Email: Contact Sales
You are a customer and have technical questions about Evalanche? Our support team is happy to help you.
Phone: +4981515551616
Email: Contact Support
Extensive help library on the use and functions of Evalanche with subject areas and search field.
Check out our YouTube channel with informative and entertaining webinars, tutorials and keynotes on many questions about Evalanche.
Häufig gestellte Fragen über E-Mail-Marketing-Tools
Was ist E-Mail-Marketing?
E-Mail-Marketing ist eine Methode des Onlinemarketings und dem Direktmarketing untergeordnet. Durch das Versenden von E-Mails möchten Unternehmen Kunden und Partner erreichen und die Verbindung zu ihnen festigen. Dabei sind zwei unterschiedliche Arten des E-Mail-Marketings zu unterscheiden:
- One-to-one-Kommunikation: Das Unternehmen schreibt gezielt eine Person per E-Mail an.
- One-to-many-Kommunikation: Hierbei schickt ein Unternehmen eine Nachricht an beliebig viele Rezipienten. Wird diese Art des E-Mail-Marketings zu häufig genutzt, verstehen Empfänger sie als Spam.
Zu den bekanntesten Maßnahmen des Email Marketings gehören Newsletter und Mailings. Newsletter verschicken Unternehmen in regelmäßigen Abständen, um über Neuigkeiten, Events und mehr zu informieren. Mailings haben hingegen einen konkreten Anlass und kommen unregelmäßig. Sie können beispielsweise ein bevorstehendes Angebot ankündigen.
Was ist ein E-Mail-Marketing-Tool?
Eine E-Mail-Marketing-Software ist ein Tool, mit dem Unternehmen ihr E-Mail-Marketing steuern können. Das E-Mail-Marketing-Tool nimmt ihnen viele Aufgaben ab, sodass Newsletter und Mailings automatisiert versendet werden können.
Zu den Funktionen eines E-Mail-Marketing-Tools gehören u. a.:
- Erstellung von Anmeldeformularen
- Mailing-/Newsletter-Erstellung
- Verschiedene Versandoptionen
- E-Mail-Automatisierung
- Personalisierungsmöglichkeiten
- Reporting-Funktionen
- Analysefunktionen
- A/B Testing
- Datensicherheit
Warum ist ein E-Mail-Marketing-Tool für mittelständische Unternehmen wichtig?
Eine E-Mail-Marketing-Software lohnt sich besonders für mittelständische B2B-Unternehmen, denn mit regelmäßigen Newslettern und Mailings an die Abonnenten können sie die Beziehung zu ihren Kunden langfristig festigen. Dank des E-Mail-Marketing-Tools lassen sich Inhalte und Versandzeitpunkt der Mailings deutlich schneller und einfacher planen. So erhalten Mitarbeiter wertvolle freiwerdende Ressourcen, die sie an anderer Stelle einsetzen können. Vor allem Unternehmen, in denen Arbeitnehmer mehrere Positionen besetzen, profitieren in dieser Hinsicht von einem automatisierenden E-Mail-Marketing-Tool.
Daneben erleichtert eine E-Mail-Marketing-Software die Kundenkommunikation. Denn mit regelmäßigen Mailings zu Angeboten und spannenden Neuigkeiten bleiben B2B-Unternehmen ihren Kunden im Gedächtnis – und regen zu einem Kauf an.
Welche Vorteile bietet eine E-Mail-Marketing-Software?
Von einem E-Mail-Marketing-Tool profitieren Unternehmen in vielerlei Hinsicht. Sie erreichen Kunden schneller und effizienter und können zahlreiche Tätigkeiten bezüglich des E-Mail-Marketings automatisieren. Darüber hinaus bringt eine E-Mail-Marketing- und Newsletter-Software weitere Vorteile mit sich, wie etwa:
- Zahlreiche Gestaltungsmöglichkeiten
- Ein Datenpool für alle Kundenkontakte
- Integriertes Echtzeit-Tracking
- Umfassende Analysefunktionen
Einfache und schnelle Adressengenerierung und Leadqualifizierung
Reliable, secure, and GDPR-ready
Test Evalanche and see how marketing automation, personalization, and reporting drive measurable results-compliantly.