FAQ: Questions? We have answers!

What are the latest trends in B2B marketing?

Whether it's AI-powered personalization, demand generation, or customer experience, trends are crucial for your success in B2B marketing. We keep an eye on them for you and regularly provide exciting updates on trends and studies:

• B2B Marketing Trends 2024
• Cloudbridge Marketing Automation Report 2024
• Overview of Marketing Automation Studies

What is meant by leads?

A lead is a potential customer who has already shown interest in your offer—for example, by filling out a form. With Evalanche, you can capture leads and develop them purposefully. Learn everything you need to know:

• What are Leads?
• Evalanche as a Lead Management Tool
• All About Lead Management
• Lead Generation
• Lead Nurturing
• Lead Scoring
• Lead Routing

What does Customer Experience mean?

Customer Experience encompasses all touchpoints a potential customer has with your company. The goal is to make these as positive as possible. Learn more:

• Managing Customer Experience
• Customer Experience Map
• E-Book Customer Experience

What is the difference between Demand Gen and Lead Gen?

Demand Generation builds interest and awareness, while Lead Generation aims to acquire qualified prospects. Evalanche helps you combine both strategies and achieve measurable results.

How can mid-sized companies benefit from Marketing Automation?

Marketing Automation saves you time by automating repetitive tasks and making your customer communication more effective and efficient. Evalanche is specifically tailored to the needs of mid-sized businesses and enterprises.

How can I advance the digitalization of my marketing and sales?

Evalanche supports you in digitalizing your marketing and sales processes by providing a flexible and data protection-compliant platform to work more efficiently. Use our best practices to move forward:

• Digitalization in Marketing – Best Practices
• Sales Automation – Best Practices

How can I personalize and automate my customer communication?

With Evalanche, you can address your customers individually and create automated campaigns that are perfectly tailored to their needs.

• Hyper-personalization with Evalanche
• Build automated campaigns with the Evalanche Campaign Designer

When is Best-of-Breed better than isolated individual tools or suite solutions?

A Best-of-Breed approach combines specialized tools and offers maximum flexibility, especially for mid-sized businesses, because it ensures smooth data processes through seamless integration and bidirectional data synchronization. Learn more:

• Software Suite vs. Best-of-Breed
• CRM and Marketing Automation Integration

What do I need to consider regarding data protection in marketing?

Security and data protection are essential for legally compliant marketing. Therefore, you need to pay attention to the following:

• GDPR-compliant functions
• Certifications, e.g., according to ISO 27001
• GDPR in Newsletter Marketing
• Double Opt-in
• Implementing Email Tracking in a GDPR-compliant manner

Also, read our E-book "Legally Compliant Email Marketing and Lead Management"

Can Marketing Automation improve my lead generation?

Yes, Marketing Automation optimizes your lead generation and qualification through targeted campaigns with integrated lead scoring, so you can purposefully develop your leads to sales readiness.

What results and improvements can I expect from using Marketing Automation?

With Marketing Automation, you can not only acquire new customers but also improve customer loyalty and strategically manage campaigns to achieve measurable results, such as:

• Higher ROI in Marketing
• Hyper-personalized communication
• More and better leads
• Higher conversion rate
• Higher customer lifetime value
• Better collaboration between marketing and sales

What can I use Evalanche for?

Evalanche is your modern—made in Germany—Marketing Automation Tool, Lead Management Tool, and Email Marketing Tool, automating campaigns and increasing customer loyalty—all GDPR-compliant and with seamless integration into existing systems.

What is Marketing Automation?

Marketing Automation allows you to automate marketing processes, making recurring tasks more efficient, from email campaigns to lead generation.

What is Lead Management?

Lead Management is the process of identifying potential customers and nurturing them along their customer journey. Evalanche helps to capture, qualify, and hand over leads to sales. Are there problems if address databases exist in various formats, information, and applications?

What is Email Marketing?

Email marketing involves targeting customers via email. Evalanche supports you with professional templates, automation, and GDPR-compliant processing.

What is Sales Automation?

Sales Automation automates recurring tasks in sales, makes your sales pipeline management more transparent, and optimizes your sales funnel—allowing your sales team to focus on the most important tasks.

Which use cases does Evalanche cover?

Evalanche covers numerous use cases, such as:

• Newsletter and email marketing
• Lead generation and B2B customer acquisition
• Effective and efficient automation of various email campaigns
• Event support—from digital invitation management to follow-up
• Leveraging cross-selling and upselling potentials
• Reactivating existing customers
• Customer loyalty
• and much more

What application possibilities does Evalanche offer for specific industries?

Evalanche is flexible and can be used in various industries, for example:

• In B2B marketing for mechanical engineering companies
• In industrial marketing
• In marketing for management consultants and agencies
• In marketing for the IT industry
• In e-commerce marketing
• In the automotive industry, as our success story with Kunzmann shows
• In industries with three-tier distribution channels

Who is Evalanche designed for?

Evalanche is ideal for mid-sized companies and agencies that need a powerful, scalable solution for digitalization in marketing or sales automation.

Who in my company should use Evalanche?

Marketing Automation is particularly valuable for marketing and sales teams, as it enables close collaboration between both departments towards Smarketing. Support and customer service also benefit from automation, as seen with Payone.

Can we manage our international marketing activities with Evalanche?

Yes, Evalanche supports international marketing through seamless integrations via interfaces and connectors, and thanks to the multi-client capability of the solution—ideal for globally active companies.

How does Inbound Marketing work?

Inbound Marketing ensures that your content and, consequently, your company are found. In addition, Inbound Marketing accompanies prospects throughout their customer journey.

Why do I need Content Marketing?

Content Marketing strengthens your brand and attracts potential customers by providing valuable and targeted content. Read all about the importance of content in Marketing Automation in our e-book "Content – The Key to Successful Lead Generation".

What is Smarketing?

Smarketing unites marketing and sales into a single team with one overarching goal: increasing revenue and ROI. Evalanche offers a modern Marketing Automation Platform with numerous add-ons for Sales Automation, data management, data synchronization, business and customer intelligence, and e-learning as a partner app.

How do I build Customer Experience Management?

Successful Customer Experience Management puts the customer at the center. In our e-book "Customer Experience Management", you will learn everything you need to know—from customer centricity to the Customer Experience Map.

How do I define a Buying Persona?

A Buying Persona represents a typical member of your desired target group. It is the linchpin of targeted and successful communication.

How do I build a MarTech Stack?

Evalanche makes it possible to pursue a Best-of-Breed approach and thus build a flexible MarTech Stack that adapts to your needs. In the whitepaper "MarTech", you will learn everything you need to know.

How do I digitalize my sales?

Thanks to functions for professional Sales Automation, Evalanche optimizes your sales based on proven best practices for sales automation. Here you can learn more about:

• Sales strategies
• Three-tier sales
• Digitalization in sales
• Sales Pipeline Management
• Sales Funnel Management
• Sales channels
• KPIs in sales
• Collaboration Marketing & Sales
• Sales Automation

How do I digitalize my marketing?

Evalanche helps you simplify and accelerate numerous marketing tasks. Our best practices show what Marketing Automation can achieve, including regarding:

• Buyer Persona
• Lead generation
• Lead Nurturing
• Lead qualification using scoring and profiling
• Increasing Customer Lifetime Value
• Digital invitation management
• Hyper-personalization
• Conversion Rate
• Customer Journey Tracking

How does Marketing Automation scale with my company's growth?

As a web-based Best-of-Breed platform, Evalanche is scalable and can be easily expanded—both via Marketing Automation Platform add-ons and partner apps, as well as by connecting third-party systems via interfaces or connectors.

What distinguishes Evalanche from other tools?

As a Marketing Automation solution "Made in Germany," Evalanche sets particularly high standards for security, data protection, and technological progress. In our decision-maker overview, you will find all relevant points for your tool selection. Furthermore, with our tool comparison, you can also compare Evalanche to other providers.

What specific functions does Evalanche offer for Marketing Automation?

Evalanche offers comprehensive functions for email marketing, lead management, and marketing automation, as well as sales automation. Among the most exciting features are:

• The AI Content Framework for AI-supported email and landing page creation
• The Campaign Designer for easy creation of automated campaigns
• The Email Designer as a modular system for professional emails
• The LeadPage Designer, the AI-based modular system for landing pages
• The Marketing Cockpit for perfect campaign control
• The cross-media functions for cross-touchpoint campaigns
• Scoring & Profiling for lead qualification
• Campaign Cards for effortlessly conceptualizing campaigns
• Personalization options for precisely tailored content
• Real-time reporting of newsletters, campaigns, and more
• Integration capability for smooth data flows—without system breaks
• Multi-client capability
• The data protection standards observed from the outset

What advantages does Evalanche offer?

Evalanche offers you quick results, saves time, is flexible to use, strengthens customer loyalty, ensures cost efficiency, gives you a competitive advantage, and guarantees high data security.

What role does data security play in selecting a Marketing Automation platform?

Data security plays a central role in selecting a Marketing Automation platform to comply with local data protection laws and legal security requirements, protect data from unauthorized access or misuse, and justify user trust. Further details can be found here.

What does "Made in Germany" mean in terms of software and data protection?

For Evalanche, "Made in Germany" means that all data is hosted exclusively in German ISO 27001-certified data centers, and the software meets the highest quality and data protection standards.

How does Evalanche integrate into the IT landscape?

Evalanche integrates seamlessly into existing systems, for example, through flexible API interfaces and connectors for CRM, ERP, e-commerce, and other systems. There are also exciting partner apps.

How can I link Evalanche with my CRM system?

Through one of numerous CRM connectors, various APIs, or a middleware solution, Evalanche can ensure bidirectional data flows between CRM and Marketing Automation.

What interfaces does Evalanche offer?

Evalanche offers interfaces such as SOAP API, Reporting API, Smart Forms API, and a PHP connector. In addition, there are connectors to CRM, CMS, PIM, MAM, e-commerce, and analytics tools.

How does Evalanche support compliance with GDPR and other data protection regulations?

Evalanche supports GDPR compliance through ISO 27001-certified security standards, the "Privacy by Design" and "Privacy by Default" principles (e.g., with pre-set Double Opt-in), and stores all data in German data centers. These measures ensure that customer data is comprehensively protected and processed in compliance with data protection regulations. Further information can be found here.

What technology, consulting, and implementation partners does Evalanche offer?

Evalanche works with a network of over 250 partners to optimally support the implementation and use of the solution. You can search for the right partner here.

What kind of support and training does SC-Networks offer?

SC-Networks offers tailored training via the Evalanche Academy and, of course, a comprehensive Helpcenter. In addition, customer support is available by phone at 08151 555 16-16 and via email.

Are there case studies or references?

Yes, Evalanche offers many case studies and statements from companies in various industries that show how Marketing Automation has been successfully used. Take a look at our customer testimonials and the detailed Evalanche Success Stories.

How does Evalanche compare to other Marketing Automation providers?

Evalanche impresses with high flexibility and maximum data protection and is one of the OMR Top Rated Marketing Automation Solutions. To compare what distinguishes Evalanche from Hubspot, Brevo, Salesforce, and others, read our detailed Marketing Automation Tool Comparison.

What AI functionalities does Evalanche offer?

Evalanche uses Artificial Intelligence (AI) in the form of the AI Writer for personalizing customer communication and optimizing the creation of emails and landing pages to deliver more relevant content more efficiently.

What packages and pricing models does Evalanche offer?

Evalanche offers various pricing and tariff options that are geared towards the specific needs of mid-sized companies. In addition, Evalanche offers Evalanche PowerSets with best practices for email, landing pages, and campaigns—practically ready-to-use at attractive prices.

What specialized add-ons or integrations are available?

Evalanche provides Marketing Automation Platform add-ons for sales, data management, business intelligence, and more. In addition, there are also various partner apps such as Snello, a Content Marketing Suite, or LinkedIn LeadSync.

What certificates can Evalanche show?

Evalanche is ISO 27001 certified, awarded by fair.digital, and listed by the CSA as a certified sender. Furthermore, SC-Networks is a member of the Teletrust initiatives "IT-Security made in Germany/EU," the BvD e.V., the DDV, bitkom, and ISPA, as well as others. You can read all certificates and memberships here.

What technical requirements do I need to meet?

Evalanche is a SaaS solution and requires no special installation. An internet-enabled device is sufficient to work with the platform.

How is it ensured that emails sent with Evalanche are not classified as SPAM?

Evalanche has a sophisticated email management system that relies on best practices for deliverability, including automated SPAM checks and GDPR-compliant Double Opt-In. Evalanche is also CSA-certified.

What security aspects does the system offer?

Evalanche offers comprehensive security features, including encryption, two-factor authentication, IP restrictions, and data protection-friendly default settings, which ensure maximum data security. Learn more here.

Can multiple employees be represented in the system with different rights and areas of responsibility?

Yes, Evalanche allows role-based access control, so different user groups can receive individual permissions.

Can users who are not from IT work with the system?

Evalanche is user-friendly and requires no technical prior knowledge, so even non-IT employees can easily create, control, and adapt emails, landing pages, and campaigns.

Can an international organizational structure be mapped?

Yes, Evalanche supports international structures, for example, through its multi-client capability, enables adaptation to various language and location requirements, and is therefore suitable for international mid-sized companies and globally active large enterprises.

Is there a demo version of Evalanche that I can test before purchasing?

Yes, Evalanche offers a free live demo where our experts will personally guide you through the software. If you want to take a look at the software yourself beforehand, try our click demo or watch our recorded demos.

What ROI can I expect from my investment in Evalanche?

Evalanche helps optimize marketing processes and maximize ROI in marketing. With the help of real-time analyses and detailed reporting, you can precisely measure the success of your campaigns.

What steps does the purchase process involve?

The purchase process begins with a needs analysis, followed by a demo and consultation, and culminates in the Evalanche PowerPlan, which provides you with an implementation plan in addition to the software implementation, showing you how to lead Marketing Automation to success.

Can I adjust or extend my existing contract?

Yes, existing contracts can be flexibly changed and extended. This way, Evalanche always adapts to your requirements and needs. Our Professional Service will be happy to help you.

What payment options and financing models does SC-Networks offer?

Evalanche offers various prices and tariffs starting from 195 Euros per month. Our PowerSets are even available from 95 Euros per month. We would be happy to advise you and create a customized offer for you.

Is there a minimum contract term?

To make it quick and easy for you to get started, we offer flexible and transparent tariffs—without a minimum contract term, without risk! We only recommend a minimum contract term of 12 months so that the initial costs can amortize.

Are there additional costs for user support?

Our endeavor is to ensure that your Marketing Automation runs smoothly at all times. Therefore, our support is always there to assist you with technical challenges. The scope of support services varies depending on the chosen tariff.

What cost control options does the system offer?

Evalanche offers transparent billing models and a corresponding overview in your account, so you always maintain control over your costs.

How long does Evalanche implementation take?

As a Software-as-a-Service (SaaS) solution, Evalanche is quickly ready for use, often within a few weeks, depending on individual requirements and team structure. With the Evalanche PowerPlan and PowerSets, you'll be ready to go in no time.

Can the system be adapted to our corporate design?

Yes, Evalanche can be visually adapted to your corporate design and your company's domain, so that all customer interactions are aligned with your brand identity and appear trustworthy. For agencies and resellers, Evalanche is also available as a whitelabel solution.

Does a specific software need to be installed in our company?

Evalanche is a cloud-based solution and requires no local installation—you can start directly via your browser.

How does the onboarding process work at Evalanche?

In addition to the PowerPlan, SC-Networks also offers structured onboarding with training, comprehensive support, and a clear Helpcenter to get your team ready to use Evalanche.

What is the Evalanche PowerPlan?

Evalanche PowerPlan is a proven implementation methodology that helps you realize your Marketing Automation efficiently and successfully—from strategy to success monitoring.

Who will help me with the implementation of Evalanche?

Our Professional Service and our competent implementation and lead management partners offer you reliable support during every implementation phase, from technical setup to training.

Can I migrate or import existing data and campaigns into Evalanche?

Yes, Evalanche allows for easy transfer of your existing data and campaigns to make the transition as smooth as possible. The form and speed of implementation depend on your data inventory.

What resources are necessary for a successful implementation?

Typically, a project team consisting of representatives from all affected departments or areas is sufficient. Depending on the use case and objectives, these include marketing, sales, service, management, and IT. We recommend allocating sufficient time for working with Evalanche during the preparation, implementation, and onboarding phases to achieve initial successes quickly.

How is Evalanche technically integrated into my existing IT landscape?

Evalanche has standardized API interfaces and connectors, which facilitate integration into existing IT landscapes or with already used systems such as CRM or CMS.

What should be considered if address databases exist in various formats, information, and applications?

Evalanche offers flexible import options and a data structuring tool that harmonizes various data formats.

Can I access my data and continue my marketing activities during implementation?

Yes, Evalanche allows secure access to all data even during implementation, to remain fully operational at all times. Evalanche is designed so that you can seamlessly continue existing marketing activities while the system is being implemented.

Can existing content sources be used?

Yes, existing content sources and databases can be easily integrated into Evalanche and continue to be used.

What best practices does SC-Networks recommend for effective use of Evalanche?

With the Evalanche PowerPlan, you already have the right foundation, and with the PowerSets, proven methods and modern design systems are available for direct use. In addition, numerous user reports and comprehensive resources for marketing and sales provide further assistance. Moreover, our Professional Service and our support are always happy to assist you.

How do I create automated campaigns?

With the Evalanche Campaign Designer, you can create complex, fully automated campaigns using drag-and-drop elements and pre-built templates. In addition, there are other exciting functions that automate your campaigns professionally and easily.

Where can I find help for campaign planning?

Evalanche provides you with Campaign Cards, which you can use to plan your campaigns in a structured way at a table or whiteboard and transfer them directly to Evalanche with just a few clicks.

Do I get support for content creation for my campaigns?

Yes, SC-Networks and its partners support you in content creation through templates and examples in the Evalanche PowerSets. Our Email Designer and LeadPage Designer are valuable tools in Evalanche that allow you to set up your content without any programming knowledge.

Are there campaign blueprints I can use?

Evalanche also provides you with ready-to-use campaign blueprints for various marketing goals with the Evalanche PowerSets. You can customize and extend these individually.

Are there best practices for data management within Evalanche?

Evalanche recommends regular data cleansing and structured data import processes to ensure high data quality. Various functions, for example, for address management, are available for this purpose.

How can I ensure the security of my data when using new features?

Evalanche meets the highest security standards and has certifications such as ISO 27001, which ensure data protection and data security even with new functions.

How do I measure the success of my campaigns in Evalanche?

Evalanche offers various reporting options with real-time KPIs such as open and click rates, as well as other statistics that help you optimize your marketing activities. With the Marketing Cockpit, you also have a modern instrument at your disposal to continuously monitor campaign performance.

Which key figures can I check with Evalanche?

Evalanche provides access to key figures such as open rates, click rates, conversion and bounce rates, which provide valuable insights into customer behavior and contribute to optimizing your campaigns. This allows you to keep an eye on relevant marketing KPIs as well as sales figures.

How can I further expand the use of Evalanche in my company?

Evalanche offers various add-ons and partner apps for sales, business intelligence, and much more, to flexibly adapt the platform to your needs.

How can I further develop and optimize my marketing strategy with Evalanche?

By regularly analyzing campaign results and using the Evalanche PowerPlan, you can gradually adapt and optimize your strategy to achieve maximum results.

How does SC-Networks commit to continuous updates and improvements?

SC-Networks guarantees regular updates in all tariffs to keep the Evalanche platform up-to-date and optimize functions—all changes are implemented and documented in a GDPR-compliant manner.

How often is maintenance performed, and how is it communicated?

Maintenance is performed regularly and with advance notice. You will be informed in good time so that your work remains as undisturbed as possible.

What ongoing training does SC-Networks offer to keep my team up-to-date?

Evalanche offers regular training and webinars, as well as access to the Evalanche Academy, where your team can continuously educate themselves.

How can I ensure that I fully utilize all Evalanche features?

Through the Evalanche Academy and our newsletter, you receive tips and best practices to optimally use Evalanche's functions. Also, in our media library and in our podcast, we reveal many exciting things about our Marketing Automation Platform.

What resources are available to me after purchase to facilitate getting started?

After purchase, you get access to all our resources as well as our Helpcenter including documentation, which supports you in getting started. With the Evalanche Academy, you and your team can always continue your education.

Is there a community, forum, or networking events where I can exchange ideas with other Evalanche users?

SC-Networks offers networking events and an online community where Evalanche users can share experiences and learn from each other. Once a year, the Marketing & Sales Automation Experience powered by Evalanche Wiesn takes place in Fürstenfeldbruck.

What information channels does Evalanche offer?

Evalanche informs about new features and updates directly in the software or via newsletter and offers support via email, phone, and the website.

How can I provide feedback that contributes to the further development of Evalanche?

You can submit feedback via our Professional Service or your direct contact person, or simply send it by email to info@evalanche.com.

What new features or updates are planned for Evalanche?

We regularly expand the platform with new functions based on customer feedback and market trends. Announcements about this can be found in the newsletter and on the website.

How can I reach SC-Networks customer service or technical support?

You can reach support by phone: 08151 555 16-16 or email: Contact Support, and the team will help you with questions or problems concerning Evalanche.

Are there affiliate programs or partnerships I can participate in?

SC-Networks offers a partner program where you can become a partner and benefit from commissions and other advantages. If you are looking for partner support as a user, you will also find it.

Are there opportunities to appear as a speaker or expert at SC-Networks events?

Yes, SC-Networks regularly invites partners and customers as speakers to virtual and live events. Contact info@evalanche.com for more information.